Regency Centers
Regency Centers is a national developer, owner and operator of grocery-anchored and community shopping centers. They have spent more than 40 years building a legacy of success evidenced by 440 centers, 20 regional offices and properties in nearly every major market.
Regency’s new website was designed to be Regency’s premier communication tool focused on helping to generate sales and clearly communicate what sets Regency apart from its peers—Regency’s national scope, local market presence and dedication to quality. The site accommodates Regency’s various audiences with easy navigation, a clean visual appearance and user-friendly functionality.
Property Search
Regency wanted to make searching properties convenient, easy and accessible. To this end, a Flash map designating every state where Regency Centers operate a property is highlighted and clickable for users looking to browse through state properties. In addition, the sidebar is populated with advanced search options for user searching on several criteria.
Property Display
Regency wanted to display as much information on a property as possible without redirecting the user to multiple pages. To this end, THAT Agency designed a multi-tabbed interface that was programmed via AJAX so new information, such as site plan, aerial maps, property photo gallery, center demographics and a property brochure, could be loaded quickly and served to the user seamlessly.
Microsoft Live Maps Integration
A major point of service for Regency was using their already extensive database of property information and marketing materials on the new site without having to manually re-enter the data or generate new marketing photos for the properties. After porting their database information from Access into MySQL, we used their GPS data on each property to dynamically load a Microsoft Live Maps aerial view centered on each property highlighted by a custom icon. To ensure Regency staff could update their map view, the CMS allowed users to drag the icon to a new location and save that as the property’s new center point.
Custom built CMS
Regency has over 500 employees and needed a custom-built CMS/CRM hybrid solution that allowed their marketing department to upload new sales and service content as easily as it allowed operations to update new and existing properties and sales to track in the field web orders.